Strategy for Sustainability
A business strategy book published by Harvard Business Press that defines a three-pillar framework for corporate sustainability. Named a top business book by Inc. Magazine and taught at Stanford, Wharton, and Harvard.
By 2008, after Walmart, Act Now Productions, and Saatchi & Saatchi, it was clear to me that there was no shortage of books explaining why companies should care about sustainability. What was missing was a practical framework for how to do it.
Harvard Business Press gave me the chance to write that framework. I wanted it to be more useful than a memoir and less abstract than a manifesto.
The book is built around three ideas: regeneration, advocacy, and transformation. In other words, companies need to do more than reduce harm. They need to help restore the systems they depend on, use their political influence responsibly, and change the business model itself when that is what the situation requires.