Strategy for Sustainability
A business strategy book published by Harvard Business Press that gives companies practical tools for sustainability — North Star goals, STaR maps, and Personal Sustainability Practices. Named a top business book by Inc. Magazine and taught at Stanford, Wharton, and Harvard.
By 2008, after Walmart, Act Now Productions, and Saatchi & Saatchi, it was clear to me that there was no shortage of books explaining why companies should care about sustainability. What was missing was a practical framework for how to do it.
Harvard Business Press gave me the chance to write that framework. I wanted it to be more useful than a memoir and less abstract than a manifesto.
The book broadened sustainability beyond the environment to include social, economic, and cultural health, then gave companies practical tools to act on it. A North Star goal sets a single, long-term direction ambitious enough to align an entire organization. STaR mapping reads a company against social, technological, and resource changes, so planning starts from where the world is actually heading. And Personal Sustainability Practices, or PSPs, ask individual employees to adopt their own small sustainability commitments, which is how the strategy becomes real instead of a poster on the wall.