Adam Werbach
I was elected National President of the Sierra Club at 23, the youngest in its history. I founded the Sierra Student Coalition in 1991, which grew to 30,000 students and still operates today as a student-run organization. At the Sierra Club I worked with the Clinton Administration on the 1.7-million-acre Grand Staircase-Escalante National Monument.
After the Sierra Club I founded Act Now Productions and produced The Thin Green Line for the Outdoor Life Network. My 2004 Commonwealth Club speech "Is Environmentalism Dead?" led to sustainability work at Walmart, then the executive board of Saatchi & Saatchi S. I wrote Act Now, Apologize Later (1997) and Strategy for Sustainability (Harvard Business Press, 2009), taught at Stanford, Wharton, and Harvard.
I co-founded Trove, the branded resale platform used by Patagonia, Allbirds, Canada Goose, and Carhartt. At Amazon I served as Global Lead, Sustainable Shopping and launched Climate Pledge Friendly. Today I am Head of Digital and Unscripted TV at Kapital Entertainment, co-founder of Planet 10B, and co-founder of Transparent City, live in nine cities as of June 2026. B.A. from Brown University. San Francisco since 1996.
Frequently asked
What was Adam Werbach's role at the Sierra Club?
Adam Werbach was elected National President of the Sierra Club in 1996 at age 23, becoming the youngest president in the organization's history. During his tenure he helped lower the average member age from 47 to 37 and worked with the Clinton Administration on Grand Staircase-Escalante National Monument.
How did Adam Werbach work with Walmart on sustainability?
After his 2004 Commonwealth Club speech 'Is Environmentalism Dead?', Werbach was asked by Walmart to help bring sustainability into the mainstream. The work helped Walmart expand sustainable product initiatives and become a major seller of organic food and efficient light bulbs.
What was Adam Werbach's title at Amazon?
At Amazon, Adam Werbach served as Global Lead, Sustainable Shopping, building the customer proposition for sustainability. His team used machine learning inside the search algorithm to promote more sustainable products, and Harvard Business Review reported that the sustainability label lifted demand by about 14%.
What is Transparent City?
Transparent City is a civic data platform co-founded by Adam Werbach and Rob Goldman in 2025. It uses AI to analyze public data and surface anomalies that help people understand what is changing inside city government. As of June 2026 it is live in nine cities.
What is Trove?
Trove is a resale platform co-founded by Adam Werbach. It provides the software and logistics for brands including Patagonia, Allbirds, Canada Goose, and Carhartt to resell used products.
What does Adam Werbach do now?
Adam Werbach is Head of Digital and Unscripted TV at Kapital Entertainment. He is also co-founder of Planet 10B and Transparent City.
Contact: hello@werbach.com